Raymond Loewy, one of the 20th century's most prolific and influential designers has now achieved all three, thanks to today's Google celebration of his 120th birthday. Though the defining characteristic of Loewy's legacy is the sheer breadth of his work, much of his early career was spent designing locomotives for outfits like the Pennsylvania Railroad company. c Raymond Loewy (Streamlined Pencil Sharpener, 1933) d Donald Deskey (Table Lamp, 1927-9) e Walter Dorwin Teague (Kodak "Baby Brownie" Camera, 1934) f Henry Dreyfuss ("302 Bell" … There was a … LOEWY PENCIL SHARPENER Filed May 29, 1933 Des. The chromium plated sharpener’s distinctive teardrop shape lent it a sense of speed and movement that belied its stationary function. … Though they've undergone subtle alterations over the years, Lucky Strikes have remained faithful to Loewy's basic design ever since. Raymond Loewy: the man who designed everything. Image credit: Roy Hall / www.greyhoundcoach.com, In designing Skylab, its 1973 precursor to the International Space Station that orbits the Earth today, NASA called on the help of Raymond Loewy and other industrial designers. Dec 13, 2016 - Explore exhibit 8100's board "Raymond Loewy", followed by 166 people on Pinterest. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. Application May 29,1933, Serial No. Legendary enough to have been commemorated with a US Postal Service stamp in 2011, the streamlined pencil sharpener was one of Loewy's earlier designs. Even though Raymond Loewy was a well known automobile designer, he was also commissioned to design office equipment. The Loewy Design team offers photographic and high def video production and design, web design, marketing and public relations consulting. Raymond Loewy’s pencil sharpener In February 1961, Studebaker commissioned Loewy to design a sports car that would rescue the failing company. Save my name, email, and website in this browser for the next time I comment. Raymond Loewy is called “the father of industrial design” for a reason. The chromium plated sharpener’s distinctive teardrop shape lent it a sense of … Image credit: Craig Howell / Flickr Creative Commons, Shown above are Loewy's sketches that led to the creation of the Exxon logo with its signature interlinked Xs. Loewy … It was only this year that the company underwent a major redesign, bringing in some throwback elements and changing up the typeface. The chromium plated sharpener’s distinctive teardrop shape lent it a sense of … In its fourth decade of licensing and clearing intellectual property rights, CMG Worldwide is the recognized leader in its field. Other designers joining Loewy honored on individual stamps include Dave Chapman, Donald Deskey, Henry Dreyfuss, Norman Bel Geddes, Peter Muller-Munk, Eliot Noyes, Greta von Nessen, Frederick Hurten Rhead, Gilbert Rohde, Walter Dorwin Teague and Russel Wright. The two complementary tones of blue and the Caslon typeface have remained undisturbed since the original design was put together for President Kennedy in the '60s. Indeed, Loewy designed automobiles, Coke vending machines and delivery trucks, railroad engines and cars, gas station logos, cigarette packaging, toasters, furniture, refrigerators, a … Loewy is perhaps most identified with the streamlined look, inspired by the teardrop shape of airplanes, that became all the rage during the Great Depression. 91,675 Patented Mar. The livery for Air Force One. There is no better example of a quintessentially American product designer than Raymond Loewy, who combined the exuberance of consumer culture with the asceticism of modernism and applied this to elements from pencil sharpeners to locomotives. Air Force One, Lucky Strikes, Coca-Cola — this man basically created Americana. 14, 1986, Monte Carlo, Monaco) Raymond Loewy arguably did more to define the look of modern America than perhaps any other industrial … Pencil Sharpener Renwick Exhibit Time Magazine Tokyo Exhibit. Raymond Loewy Pencil Sharpener. Pencil Sharpener Is Stream-Lined THIS stream-lined pencil sharpener is a novel addition to any office, home, or workroom. #4546c – 2011 First-Class Forever Stamp - Pioneers of American Design: Raymond Loewy - Streamlined Pencil Sharpener. Every time the US President takes off to faraway lands, he does so inside the Loewy-designed shell of Air Force One. The Shell logo, the USPS emblem, the Lucky Strike package. Over its long and storied history, the Royal Dutch Shell company has always been represented by the image of a seashell, but it wasn’t until 1971 that its logo took on the more geometric form by which it is known around the world today. Qty-Mint Stamp(s) Ships in 1-2 business … May 2, 2016 - Explore Gerrie Heyneke's board "Raymond Loewy" on Pinterest. Image credit: Ruud Onos / Flickr Creative Commons, This may not be the best known work in Loewy's extensive portfolio, but the Lotus won a loyal following of admiring fans — selling over a million units around the world — and is now part of the New York Museum of Modern Art collection. CMG helps you navigate through and effectively manage the licensing process, while providing peace of mind that you have addressed all the outstanding clearance concerns. Like Apples lead designer… On average he sharpens a lead pencil over two miles long every month -- twenty thousand pencils seven inches long are used every thirty days by firm members. It was designed to look futuristic and represents the epitome of the American industrial art deco style: it was simple and clear. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Pencil Sharpener (1933) Looking like a ray gun from an early sci-fi serial, Loewy’s prototype pencil sharpener has been an icon for decades, memorialized (as depicted in the stamp … He designed cars … Image credit: US Library of Congress, The closest thing to a rocketship car that you could've bought back in the 1950s. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. That's what gives the 'PRR' designation to the PRR S1 steam train you see above. 48,231 Term of patent SVa years To all whom 'it may concern: Be it known that I, Raymond Loewy, … CEI designed an updated version of … Image credit: NASA, Loewy's love of wheeled vehicles found a gorgeous expression in this 1940s redesign of the already well loved Lincoln Continental. 48,231 Term of patent SVa years To all whom 'it may concern: Be it known that I, Raymond Loewy… Image credit: Wikimedia Commons. About Raymond Loewy: More than any other designer, French born Raymond Loewy created the look and feel of the Twentieth Century. Companies who sought his influence included Revlon, Levis, IBM, Sakes Fifth Avenue, Bloomingdale’s, Bulova, Omega, Mont Blanc, Vogue, Koehler, Frigidaire, Formica, Rosenthal, Ford, Chrysler, Studebaker, GM, Jaguar, BMW and many others. Prototype of the 1934 streamlined pencil sharpener pictured above Loewy’s office dispatched many of the consumer logos we know today, and many remain remarkably unchanged: … The chromium plated sharpener’s distinctive teardrop shape lent it a … Required fields are marked *. In the same spirit, we've compiled a few of Loewy's most memorable designs for you to peruse on this fifth day of November. Raymond Loewy is considered the grandfather of industrial design so I wanted to pay tribute to him by recreating his design for a streamlined pencil sharpener. 6, 1934 Des. ... British Petroleum, a British oil and gas company logo was designed by Raymond Loewy in 1989. Streamlined Pencil Sharpener Legendary enough to have been commemorated with a US Postal Service stamp in 2011, the streamlined pencil sharpener was one of Loewy's earlier designs. Loewy accepted the offer on the condition that the … Raymond Loewy was responsible for their look, changing the original tobacco green background color to white and making the bullseye logo more prominent. He thrusts a dull pencil into the … Your email address will not be published. pencil_sharpener_smoke2.jpg 3840×1447 496 KB pencil_sharpener_smoke1.jpg 1920×1080 672 KB The smoke is emitted from 12 circles and the wind is placed just before them with … 6, 1934 Des. Raymond Loewy (b. Nov. 5, 1893, Paris, France; d. Jul. He took ugly consumer items — pencil sharpeners, refrigerators — and made them beautiful. Loewy advised on the arrangement, size, and even color scheme of the living quarters for the astronauts aboard the space station. And in the mid-1970s at the height of détente, 86-year-old Raymond Loewy… Is it being on the cover of Time Magazine, designing some of America's best-loved exports, or is it something as simple as being recognized with a Google Doodle? Google Doodle Honors Raymond Loewy, the “Father of Industrial Design”, Designers give Air Force One a fresh, rainbow-hued look, Out of the blue: A look back at Air Force One’s classic design, Please, US Air Force, Don’t Let Trump Schlock Up Air Force One’s Iconic Appearance, Air Force One Makeover Erases Tie to Famed Auto Designer. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. This sharpener … A better fridge and a better razor. This was one of his designs, the streamlined pencil sharpener. “Encompassing everything from furniture and electric kitchen appliances to corporate office buildings and passenger trains, the work of these designers defined the look of modern America, and in doing, revolutionized the way we live and work,” said Dean Granholm, Postal Service vice president of Delivery and Post Office Operations, at the ceremony. 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