Moz’s rank tracking function analyzes the SERP standings of your website. Solid ways to inspect your backlinks and competitors. What’re you doing with it that you can’t do with just Moz alone? Both Moz Ahrefs are better, I want to Use both Moz is for basic and Ahrefs for an advanced subscription. While each has their own unique value proposition, yet there are large overlaps between the as well. Needless to say, you’ll have a lot of data at your fingertips. If you want to make money with your online business, you need website traffic. With all of this keyword and backlink data you can: Ahrefs Site Explorer is the gold standard for competitor research. If you ever need to sharpen your skills, give it a read. Thanks, Charles! We are currently testing Ahrefs vs Moz and your post definitely gave me something to think about Cheers! And to get organic traffic, you need to rank on Google for specific keywords. I also think SEMrush gives you more functionality at each of the pricing tiers. The thing is that for a certain KW in SemRush, it gives me 82%, in MOZ, 42% and in ahrefs, 0%… which one do you think it’s more reliable…. Missing or incomplete Twitter cards or open graph tags. That tells me that with a little work we could hit #4 on that page too. In the spirit of making sure we’re on the right track, we want to make sure it’s true when we assume we’ve fully optimized a page for a certain keyword. It also does AdWords research pretty well. When we put process.st into the Positions Explorer, it shows a list of over 94,000 keywords that we rank for, including their search volume and competition. It’s technically impossible to compete with your rival without knowing them. Each of these SEO tools (Moz, SEMrush, and Ahrefs) are pretty good at keyword research, with Ahrefs being the clear winner. That’s why you need powerful analytics and reporting to gauge the result of your SEO efforts and calculate ROI. I contacted support to find out why this is, and Moz said that it’s the difference in algorithms and discrepancies between the different tools they use behind the scenes. Thanks for this insight. For a free tool, it doesn’t get much better than this. Looking at the pricing pages and marketing material for complex SaaS products can be confusing enough, but comparing two similar products is a real pain on paper. Thank you. To get traffic, you need to be well-versed in SEO. It’s out of control. As of February 5th, 2018, the Moz OSE has includes 145 billion URLs, 258 million root domains and 1 trillion links. I’ll run you through a more detailed comparison at the end of this article, but you can check out their documentation here. Great comparison! Furthermore, it provides solutions to over 100 pre-defined SEO issues. I’m with Pete on this one. This helps you determine the competitiveness of these keywords in both free and paid search results. Thank you so much for this comparing many things have been cleared. To put it simply, you get all the relevant SEO metrics in one place. A major difference between Moz and Ahrefs becomes obvious when calculating backlinks. I can check out these tools though, and I might choose to write about them in the future. Anybody have any suggestions for competitor research that are a bit more budget friendly? It helps you view competitive metrics, come up with new keyword ideas, calculate their traffic potential, and analyze their ranking potential. Moz and Ahrefs both show data on popular content for any keyword, but which does it best? You can segment your data to see only what you want to see if you have an extensive list of keywords. Your email address will not be published. We want to know how well the competition is doing, and, more importantly, where they’re getting their backlinks from and which keywords they’re ranking for.